Theme Features


Minimal and professional, Big Cartel's Trace theme is easy to customize, and now available in your admin.

Category or Product Slideshow


Showcase featured items in the Home page slideshow. Give a general tour of a few categories, or highlight new products by placing them at the top of the product list.

Product Categories Menu


Customers can quickly find what they're looking for by using the category navigation. Products are easy to find, with fewer clicks.

Product Info Alignment


On the Products page, you control if the product names and prices are aligned to the left or center, underneath the thumbnail image.

More features you'll love

  • Responsive design optimized for all mobile and desktop devices
  • Welcome image with customizable message on the Home page
  • Set the number of featured categories or products on the Home page (or leave them off entirely)
  • Take customers to your Products page with the "Start Shopping" button or your own custom text
  • Add links to Twitter, Facebook, Tumblr, Pinterest, and Instagram
  • Display your store’s logo in the header
  • Show off great photography with large product images

This theme has all of the features you expect with a clean and simple look. The thoughtful design touches encourage customers to stick around, shopping for more items they'll love. Take a look around this demonstration store, then hop into your admin to try it on for size.